Retain Your Leads From Realtor.com. What Are You Waiting For?
Making First Contact At Realtor.com... First Impressions Are Everything...
please keep that in mind as you read on....
I was going through some Agents websites today looking for some new customers to sell Virtual Tour and
Everybody Stops Here First - Agent Videos Are A Must!
Photography Services to. I found some great Agents and websites but as i started to look at each Agent's contact information i was stunned to see that NONE of them had an Agent Video on their website. What a missed opportunity to introduce yourselves to potential customers. Is there a better way to make a First Impression on a buyer or seller? I think not.
The personal information was nice. There were a lot of school and job histories and pets and hobbies like fishing and some golfing and boating stuff.... but no
Time To Update That Agent Photo
video of the person i went there to meet. Why not? There are two reasons that i believe. One, people are camera shy. Get over it. Set your camera up and start talking to it. Thats right talk to it. Get used to looking at a lens and speaking to an inanimate object. Get the giggles out and the half sentences out of your system before you start filming. Take at least an hour to talk to your camera while its just sitting there. Practice what you're going to say and work toward a natural flow of words. Don't become a dictionary, make fast points staying on topic, as the saying goes, K.I.S.S. it: "Keep It Simple Stupid". Say clearly and quickly, "I'm a professional Agent and I am here for you. You need to call me now". Emphasize that you are the Listing Agent and that you know the property and the seller personally. Always remember truth in advertising laws and be sure to check your verbiage well. You can't unring a bell so get your words right before you post a video. Write down your script, but don't read it word for word. Create an outline and talk through it naturally. A 3 minute clip is plenty and to the point. Talk directly to the camera with confidence. Avoid the bad habit of saying "aaaa" or "and aaa" while you try to remember what to say. The viewer is less interested in your extensive knowledge of Real Estate and more interested in you. The former will come later when you talk in person. Take this time to be friendly, professional and welcoming. Make them want to call you right now, just to talk about whatever assistance the viewer (buyer or seller) needs. This is your one chance to make the viewer your customer before they begin their search of the Internet, don't waste it, get your Agent video on Realtor.com now.
And The second reason that Agents do not have Video's is, "The Technology is too hard to understand". Nonsense! Any camera you buy off the shelf can be used by an 8 year old. Just turn it on and set it to record, it will do the rest. There are many people in your office that will help. And there are websites on the internet that can make it very easy to edit and post videos. Most boards offer classes that are free to teach you one on one. Now that we've gotten that out of the way.....After practicing your script for a while, turn on your camera and start your session. Keeping the camera pointed and focused at your eyes with the zoom set to show you no closer than your shoulders and head. Simply imagine a square around your shoulders and head and never zoom in closer than that. The comfort zone for the viewer would be a square around the upper body keeping your eye level at 15- 20 % from the top of the frame if standing or if your sitting high and showing your entire torso.
Once you have your video, its very easy to upload it to youtube or facebook and then to share it on other websites. We can also include it with your branded Virtual Tours at Realtor.com. If you want to take it to the next level, you can add some local photos, music and narrate a little about your town. There is a lot of affordable software out there or you may even have a title that came free with your camera.
Secret Tip Dude
Super Secret Tip: Internet viewers that search multiple sites looking for information remember video clips. One of the reasons there is such a huge transition from plain image marketing to video marketing throughout the Internet is the desire of Fortune 500 companies to retain more leads from their Internet Marketing. Your face is one in a million faces that the customer will see all day, yes even with those Glamor Shots. However, your video will stand out and impress them. They will remember you and the listings that they viewed with you online. Your video made you stand out. They will know you before they talk to you and they will be able to remember your voice from the video. An instant personal connection. So How Do You Make First Contact At Realtor.com... You just did! In all of the years that i have been working in IT and marketing I have found that all of the Top Brokerages say the same thing, "Get my Agents in contact with the buyer or seller as fast a possible and they will make the deal". We've done just that.
Cover Your Ads With Your Agent Photo
Realtor.com allows Agent Branded Tour, Photo and Media marketing to be posted there, for the love of God and everything good give them your personal information! Add a Video of yourself to make First Contact at Realtor.com. Retain your leads by actually introducing yourself to buyers there before they go anyplace else. At the end of the day the buyer will remember your video, your voice, your face, and your listings.
As a listing Agent the Seller is going to give you the keys to their house. Their children, family jewelry, money and beloved pets are in that house. Let them get to know you and begin a relationship of trust starting at your website with your personal video. Nothing reflects the persona that a person wants to reflect better than a video. You can make it professional and dressy or relaxed and dressed down. Something in the office, or maybe on the 8th green at the Country Club, its your call.
We offer an Agent Video Service and would be glad to do one for you. but first give it a try. If you like it, post it everywhere. Let customers get to know you personally before they meet you. We did the one below in less than 1 hour. Its over 5 years old but even with old technology the message gets through.With the right Video Editing software, its pretty easy. If you have a video and want to spice it up a bit then give us a call. But no matter what, make sure you have a nice video posted on your website and throughout your listings on the Internet, especially on Realtor.com. If you have an Agent Video and would like us to add it to your branded Virtual Tour links so that it can be seen at Realtor.com and many other websites that your IDX system submits MLS data feeds to, let us know and we'll take care of it.
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